Date of Award

2022

Document Type

Thesis

Degree Name

Bachelors

Department

Social Sciences

First Advisor

Cook, Peter

Area of Concentration

Biopsychology

Abstract

This study aimed to address the effectiveness anthropomorphic language had on retention rates of animal behavior information. The intention of this research was to assess the anthropomorphic methods used in public zoos and aquariums to educate the public. Using a between-groups design, a total of 55 participants were randomly sorted into two groups. Both groups were instructed to read a short passage about the behavior of the American Horseshoe Crab and then answer questions to two separate surveys assessing retention and confidence respectively. Group A’s passage was written with subtle anthropomorphic language throughout while Group B’s passage was written plainly in a scientific format. Results of this study indicated marginal significance in the relationship between condition and retention with Group A scoring higher in retention than Group B. This suggests support for the continued use of anthropomorphic language used in zoos and aquariums to educate the public in order to increase conservation efforts. Finding the best methods to educate the public about animal behavior is highly important to encourage animal welfare concerns and wildlife conservation efforts.

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