BUSINESS PLAN FOR GAVIVONARX
Date of Award
2022
Document Type
Thesis
Degree Name
Bachelors
Department
Social Sciences
First Advisor
Khemraj, Tarron
Area of Concentration
Economics
Abstract
GaviVonArx is a luxury brand created by Adriana Gavilanes and Carlos Gavilanes. The brand offers Panama hats with an array of styles and colors. The target consumers are global but with an emphasis on creating a consumer base in Miami for upper class customers ages 16 and older. The future of GaviVonArx has the potential to look like many things, with the possibility of offering bags, shoes, clothing, and even furniture. What sets GaviVonArx apart from other businesses is that it connects its consumers directly with Ecuadorian culture through its products. All products sold for purchases by GaviVonArx are made by local Ecuadorian artisans. One of the core values of GaviVonArx is to uphold the integrity of culture and tradition. This brand can raise awareness of where products are traditionally crafted and ensures that the country of origin is included in the process of each sale. Once the business decides to branch out from just Panama hats, we will hold the integrity of providing products with culture and tradition from their country of origin to ensure that the local artisans that uphold that culture and those traditions are incorporated with every purchase.
Recommended Citation
Gavilanes, Adriana, "BUSINESS PLAN FOR GAVIVONARX" (2022). Theses & ETDs. 6503.
https://digitalcommons.ncf.edu/theses_etds/6503