Date of Award
5-2026
Document Type
Thesis
Degree Name
Bachelor of Arts (BA)
Department
Social Sciences
First Advisor
Yu, Sherry
Area of Concentration
Economics
Abstract
The event clothing retail sector occupies a unique space within the broader apparel industry, offering customized products tied to specific occasions such as sports events, concerts, or festivals. This segment of the market benefits from emotional engagement and time‑limited availability, but it also presents challenges due to production cycles or fluctuating inventory. In this thesis, the Industry Strategy is applied to a case study: Sports Promotion Group, a company specializing in event‑specific apparel for sports events. By analyzing the various situations and interactions that shape the firm’s choices, the study extracts insights relevant to businesses operating in the event-clothing retail sector. This thesis shows how temporary monopoly power and inelastic demand shape pricing in event-based retail.
Recommended Citation
Herrera Jara, Pablo, "INDUSTRY ANALYSIS IN THE EVENT CLOTHING RETAIL: MARKET AND PRICE STRATEGIES, CHALLENGES AND IMPLICATIONS, SPORTS PROMOTIONS GROUP CASE STUDY" (2026). Theses & ETDs. 6940.
https://digitalcommons.ncf.edu/theses_etds/6940
Rights
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