Date of Award

5-2026

Document Type

Thesis

Degree Name

Bachelors

Department

Social Sciences

First Advisor

Morrison, Patricia

Second Advisor

Yu, Sherry

Area of Concentration

Psychology and Finance Economics

Abstract

The present study aimed to determine the extent to which leadership style (transformational vs. transactional) and the perception of the servicescape influence business outcomes, particularly when integrated with menu engineering analysis (popularity and profitability) and break-even analysis, in the case of Amoranto. Amoranto is a concept house located in Cali, Colombia, composed of three sectors: restaurant, flower shop, and boutique, situated in the upper sector of the city. Through an interdisciplinary approach combining psychological and economic factors, the study demonstrates that these dimensions are complementary when analyzing overall business performance. The first study showed that transactional leadership is positively associated with employee job satisfaction, whereas transformational leadership was not statistically significant. Additionally, the servicescape (environmental elements) increased both employee satisfaction and customers’ positive emotions, which acted as mediators between service experience and approach behavior intentions. The second study, through menu engineering analysis and a regression equation of demand and price, revealed that the menu requires strategic adjustments, as some dishes have excessively high costs due to primary ingredients and pricing strategies that are not financially sustainable. Similarly, certain dishes showed low popularity, indicating limited customer interest or awareness. Finally, the third study analyzed the company’s break-even structure to determine which variables exert the greatest influence on this point. The findings demonstrated that contribution margin has a significant impact; however, it must be evaluated alongside the relative revenue participation of each sector, as sectors with higher sales volume exert greater influence on the overall break-even level. Furthermore, variable costs have a stronger effect on the break-even point because they directly influence the contribution margin denominator. Overall, the findings indicate that business success relies on a holistic managerial approach in which human and financial factors play a critical role in ensuring long-term sustainability and growth in non-homogeneous, multi-sector businesses.

Rights

The author has granted New College of Florida the nonexclusive right to archive, make accessible, and distribute for educational purposes this work in whole or in part in all forms of media, now or hereafter known. The copyright of this work remains with the author.

Download

Share

COinS