Buenos Aires The Tango Capitalism of the World

Date of Award

2008

Document Type

Thesis

Degree Name

Bachelors

Department

Humanities

First Advisor

Labrador-Rodriguez, Sonia

Keywords

Tango, Argentina, Tourism

Area of Concentration

International and Area Studies

Abstract

As the culmination of a four-year period of continuing economic recession, Argentina experienced one of the worst economic crises in its history. Argentina began promoting tourism in the 1990s as a way to boost a failing economy, but it was not until after the 2001 peso devaluation that the country experienced a tourism boom. To make it an international destination, the government had sought ways to create a unique image for the country and to market the country to potential tourists. Tango, the national dance with a rich history of over a hundred years, was determined to be an important potential tourist attraction. Due to the government�s efforts, tourism began to increase, and the economy slowly began to improve. In Argentina, tourism continues to be one of the country�s most profitable industry. Tango became a successfully packaged, for- export cultural product. The second international tango revival that occurred in the mid -1980s inspired the people of Argentina to reclaim the tango as uniquely their own. In addition, the government created new policies to promote tango tourism, which also served to emphasize the cultural and economic importance of tango to the country. Years after the initiation of the international tango tourism campaign, tango continues to be an expression of national identity and pride for the people of Argentina.

Rights

This bibliographic record is available under the Creative Commons CC0 public domain dedication. The New College of Florida, as creator of this bibliographic record, has waived all rights to it worldwide under copyright law, including all related and neighboring rights, to the extent allowed by law.

This document is currently not available here.

Share

COinS