Effects of Anti-Smoking Commercials on Tobacco-Related Variables

Date of Award

2006

Document Type

Thesis

Degree Name

Bachelors

Department

Social Sciences

First Advisor

Raghavan, Chemba

Keywords

Tobacco, Anti-Smoking Commercials, Tobacco-Control Policy

Area of Concentration

Psychology

Abstract

This study investigated the effects of exposure to anti-smoking messages on tobacco-related variables, along with the influence of smoking status on these variables. College students were shown either anti-smoking commercials or non-tobacco related commercials. A short questionnaire was then used to assess attitudes and perceptions related to tobacco and tobacco-control policies. Associations between these variables were also explored. Results indicated that anti-smoking commercials positively influenced respondents� attitudes toward tobacco and smokers� attitudes toward tobacco-control policies. Data also revealed that attitudes toward tobacco-control policies were associated with perceived smoking prevalence rates and attitudes toward tobacco.

Rights

This bibliographic record is available under the Creative Commons CC0 public domain dedication. The New College of Florida, as creator of this bibliographic record, has waived all rights to it worldwide under copyright law, including all related and neighboring rights, to the extent allowed by law.

This document is currently not available here.

Share

COinS