Effects of Anti-Smoking Commercials on Tobacco-Related Variables

Date of Award

2006

Document Type

Thesis

Degree Name

Bachelors

Department

Social Sciences

First Advisor

Raghavan, Chemba

Keywords

Tobacco, Anti-Smoking Commercials, Tobacco-Control Policy

Area of Concentration

Psychology

Abstract

This study investigated the effects of exposure to anti-smoking messages on tobacco-related variables, along with the influence of smoking status on these variables. College students were shown either anti-smoking commercials or non-tobacco related commercials. A short questionnaire was then used to assess attitudes and perceptions related to tobacco and tobacco-control policies. Associations between these variables were also explored. Results indicated that anti-smoking commercials positively influenced respondents� attitudes toward tobacco and smokers� attitudes toward tobacco-control policies. Data also revealed that attitudes toward tobacco-control policies were associated with perceived smoking prevalence rates and attitudes toward tobacco.

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