Date of Award

8-2026

Document Type

Senior Project

Degree Name

Bachelor of Arts (BA)

Department

Social Sciences

First Advisor

Ingram, Marcus

Area of Concentration

Business Economics

Abstract

This report presents an account of an internship completed at Valet Health, an online healthcare digital marketing service based out of The Woodlands, Texas. It starts out with an indepth analysis of the healthcare, digital marketing industry (which is what Valet Health is a part of) in which it outlines it’s different marketing strategies, its revenue and projected growth, different regulations, and guidelines included, and how many different tools (especially AI) greatly enhance the working of this industry. This report also covers major competitors in this industry and goes in depth on many different economic theories as well in healthcare, digital marketing. This report also goes in depth with industry challenges through frameworks such as Porter’s Five Forces and SWOT analysis.

Rights

The author has granted New College of Florida the nonexclusive right to archive, make accessible, and distribute for educational purposes this work in whole or in part in all forms of media, now or hereafter known. The copyright of this work remains with the author.

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