A STRUCTURE–CONDUCT–PERFORMANCE ANALYSIS OF NIKE: MARKET POWER, CONSUMER BEHAVIOR, AND STRATEGY IN THE GLOBAL SPORTSWEAR INDUSTRY

Author

• Leticia Guimaraes

Date of Award

5-2026

Document Type

Thesis

Degree Name

Bachelor of Arts (BA)

Department

Social Sciences

First Advisor

Yu, Sherry

Area of Concentration

Financial Economics

Abstract

No abstract provided.

Recommended Citation

Guimaraes, Leticia, "A STRUCTURE–CONDUCT–PERFORMANCE ANALYSIS OF NIKE: MARKET POWER, CONSUMER BEHAVIOR, AND STRATEGY IN THE GLOBAL SPORTSWEAR INDUSTRY" (2026). Theses & ETDs. 6988.
https://digitalcommons.ncf.edu/theses_etds/6988

Rights

The author has granted New College of Florida the nonexclusive right to archive, make accessible, and distribute for educational purposes this work in whole or in part in all forms of media, now or hereafter known. The copyright of this work remains with the author.