Date of Award

5-2026

Document Type

Thesis

Degree Name

Bachelor of Arts (BA)

Department

Social Sciences

First Advisor

Yu, Sherry

Area of Concentration

Financial Economics

Abstract

This thesis provides a comprehensive analysis of fleet utilization, pricing strategies, customer demand, and the relationship of these aspects with operational efficiency. The analysis is performed via the case of Enterprise Mobility and is based on personal experience gained during an internship program at Enterprise Mobility's airport rental facility. Firstly, this paper addresses the issue of how rental companies maximize revenue via effective distribution of their assets, use of dynamic pricing strategies, and proper forecasting of customer demand. It is important to note that unlike most businesses, companies in the car rental industry do not have the luxury of storing any unused inventory as there is no opportunity cost associated with keeping a product in storage. For instance, if an airplane company fails to sell its tickets on a particular flight, next time around, there is always a chance that it will succeed; however, if a car rental company fails to rent out its cars one day, it loses that opportunity forever. As a result, maximizing revenue by ensuring fleet utilization at an optimal level becomes one of the key concerns for managers of such companies. Furthermore, this paper will discuss the differences between airport branches and home-city branches within Enterprise Mobility company. Airport branches generally feature higher customer demand, higher price elasticity, and higher volatility of the customer flow due to airline traffic, weather conditions, and seasonal fluctuations. This project includes analysis of simulated operation-related data, based on observations acquired during the internship period. Various tables and graphs illustrating trends in vehicle utilization, rental prices, and customer demand are presented throughout the thesis. The results of this analysis indicate that fleet utilization and operational efficiency are the two factors which contribute most towards the growth of the companies' revenues.

Rights

The author has granted New College of Florida the nonexclusive right to archive, make accessible, and distribute for educational purposes this work in whole or in part in all forms of media, now or hereafter known. The copyright of this work remains with the author.

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