Journey Saga
Date of Award
2025
Document Type
Senior Project
Degree Name
Bachelors
Department
Social Sciences
First Advisor
Yu, Sherry
Area of Concentration
Liberal Arts
Abstract
This thesis presents the development of Journey Saga, a startup created to provide specialized marketing services for tourism and travel-related businesses, including hotels, vacation rentals, tour operators, attractions, travel agencies and restaurants. The project explores the strategic foundation, service design, and market positioning necessary to launch a digital marketing agency tailored to the tourism industry. Key components include the creation of pricing packages, target customer analysis, partnership opportunities, and platform development strategies. Through research and case studies, the thesis evaluates marketing needs within the travel sector and outlines practical solutions that Journey Saga can implement to attract clients and drive measurable growth. The project demonstrates how a new business can enter a competitive space by offering niche services with scalable marketing tools and collaborative industry partnerships.
Recommended Citation
Rivera-Calderon, Andres, "Journey Saga" (2025). Theses & ETDs. 6743.
https://digitalcommons.ncf.edu/theses_etds/6743