Date of Award

2023

Document Type

Thesis

Degree Name

Bachelors

Department

Social Sciences

First Advisor

Cottrell, Catherine

Area of Concentration

Psychology with Philosophy Secondary Field

Abstract

This thesis investigates gender-based favoritism in the music industry and its impact on social and occupational recognition. The study utilizes a stereotype content model to analyze value designations between genders, and the Favoritism Survey to assess gender preferences in musical artist ranking. Results show no significant association between favoritism for male artists and implicit bias, but suggest that men may be more likely to rank female artists lower than male artists. These findings suggest a measurable effect of gender norms and stereotypes on music industry perceptions, particularly for in-group members. Future research should investigate the limitations of the measures used and be conducted on more diverse samples.

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