Date of Award

2020

Document Type

Thesis

Degree Name

Bachelors

Department

Social Sciences

First Advisor

Graham, Steven

Area of Concentration

Psychology

Abstract

This study examines the relationship between social connectedness, motivations for Instagram usage, and personality. Participants were presented with the Motivations for Instagram Usage Scale, the Big Five Inventory, the Instagram Social Connectedness Scale with the Inclusion of Other in the Self Scale, and then a demographics questionnaire. On average, participants had an Instagram account for 56.68 months and spent 55.46 minutes on average a day on Instagram. The subscale Openness from the Big Five Inventory positively correlated with all the subscales of Motivations for Instagram usage. All subscales of the Big Five Inventory positively correlated with the Instagram Social Connectedness Scale except for neuroticism which was negatively correlated with Instagram Social Connectedness. All subscales of the Motivation for Instagram Usage positively correlated with the Instagram Social Connectedness Scale. This study provides results that support past research on personality and motivations for using Instagram and does not support other findings from previous research. This study presents important results that highlight the complexity of social connectedness on Instagram, and its relationship with how Instagram is used and the role of personality traits.

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