“If you’re a Tourist and I’m a Tourist, Who’s Guiding the Tour?” Exploring the Determinants of Chinese Outbound Tourism to South Korea

Author

Aja Allison

Date of Award

2019

Document Type

Thesis

Degree Name

Bachelors

Department

Social Sciences

First Advisor

Collins, Tracy

Area of Concentration

Economics

Abstract

Chinese outbound tourism to South Korea is an integral feature of South Korea’s inbound tourism industry, making up nearly half the market for international travel demand. As such, South Korea is becoming increasingly dependent on China for supply of international tourist-consumers Despite this fact, the Sino-South Korean tourism market remains substantially under researched. The purpose of this project is to investigate the most significant determinants of Chinese outbound tourism demand into South Korea in order to explore nature of the overall market. This study accomplishes the establishment of an introduction to the study of Chinese tourism to South Korea through three parts. First, this thesis analyzes the historical development of Chinese outbound tourism and how it relates to South Korea. Through this examination, an overview of key Chinese decentralization and liberalization policies is made. Understanding the historical context of development, this thesis then considers what factors are most prevalent in the Chinese outbound tourism industry to South Korea. This thesis finds that political stability and income levels are some of the most important determinants of travel demand in the market.

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