Author

Cady Gonzalez

Date of Award

2014

Document Type

Thesis

Degree Name

Bachelors

Department

Social Sciences

First Advisor

Dean, Erin

Keywords

Heirloom, Agriculture, Tradition, Tampa Bay Area

Area of Concentration

Environmental Studies

Abstract

The anthropological study of food reveals the power of cumulative tradition to shape food behavior. Through processes of production and consumption, food refers to a larger set of themes and situations within the social environment, implying a system of communication and signification. Through participant observation and ethnographic interviews, I track the dynamic political and personal meanings of ‘heirloom’ through the supply chain. Following three ‘heirloom’ commodities through three ‘locally conscious’ restaurants in the Tampa Bay Area, this thesis analyzes the political economy of food communication in relation to agrobiodiversity conservation. By examining the founding ‘heirloom’ cultivar ideals and comparing these ideals to the manifestations of ‘heirloom’ commodities, this analysis examines the environmental, social and political connotations. In restaurant marketing, ‘heirloom’ is yet another culinary descriptor designated to promote dialogue and mark distinction in an attempt to ‘connect’ consumers in space and time.

Share

COinS