Date of Award
2011
Document Type
Thesis
Degree Name
Bachelors
Department
Social Sciences
First Advisor
Graham, Steven
Keywords
Self-Monitoring, Persuasion, Humor
Area of Concentration
Psychology
Abstract
The psychological construct of self-monitoring has been associated with preference for image-based advertising and the need to belong. Additionally, high self-monitors are known to be more likely to use humor in social settings. It was hypothesized that participants high in self-monitoring would be more likely to create humorous taglines for generic consumer products. This hypothesis was rejected. However, an association between gender and self-monitoring was found and discussed.
Recommended Citation
Guertin, Jeff, "Associations Between Self-Monitoring and the Creation of Humorous Advertisements" (2011). Theses & ETDs. 4385.
https://digitalcommons.ncf.edu/theses_etds/4385