Associations Between Self-Monitoring and the Creation of Humorous Advertisements
Date of Award
2011
Document Type
Thesis
Degree Name
Bachelors
Department
Social Sciences
First Advisor
Graham, Steven
Keywords
Self-Monitoring, Persuasion, Humor
Area of Concentration
Psychology
Abstract
The psychological construct of self-monitoring has been associated with preference for image-based advertising and the need to belong. Additionally, high self-monitors are known to be more likely to use humor in social settings. It was hypothesized that participants high in self-monitoring would be more likely to create humorous taglines for generic consumer products. This hypothesis was rejected. However, an association between gender and self-monitoring was found and discussed.
Recommended Citation
Guertin, Jeff, "Associations Between Self-Monitoring and the Creation of Humorous Advertisements" (2011). Theses & ETDs. 4385.
https://digitalcommons.ncf.edu/theses_etds/4385
Rights
This bibliographic record is available under the Creative Commons CC0 public domain dedication. The New College of Florida, as creator of this bibliographic record, has waived all rights to it worldwide under copyright law, including all related and neighboring rights, to the extent allowed by law.