Credibility in Contemporary American Media

Author

Kerem Ozkan

Date of Award

2010

Document Type

Thesis

Degree Name

Bachelors

Department

Social Sciences

First Advisor

Fitzgerald, Keith

Keywords

Media, Media Bias, Press, Journalism, Ethics, Media Ethics, Credibility, Fox News, Partisanship

Area of Concentration

Social Sciences

Abstract

Since early in the 20th century, American media outlets have largely been shaped by what one might call the mainstream ideology of the press; a loosely defined, commonly understood set of journalistic practices, beliefs and ethics enacted in order to convey a sense of credibility to audiences. In recent years, the media has increasingly deviated from the mainstream ideology. Prime time is dominated by partisan pundits such as Bill O'Reilly and Keith Olbermann, while the Drudge Report and the Huffington Post push their ideologies online. A close analysis of such sources reveal that they convey credibility by advancing allegations of rampant media bias. They also blur lines between facts and opinions, journalistic analysis and commentary, all the while presenting information in an authoritative matter-of-fact way. To the casual audience member, these partisan media outlets are able to effectively convey credibility, while not having to adhere to the ethical commitments that guide conventional journalism. Such developments complicate the mainstream ideology, and raise questions regarding its relevance in our contemporary media environment.

Rights

This bibliographic record is available under the Creative Commons CC0 public domain dedication. The New College of Florida, as creator of this bibliographic record, has waived all rights to it worldwide under copyright law, including all related and neighboring rights, to the extent allowed by law.

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