An Empirical Investigation into the Demand for Mass Produced Artistic Products

Date of Award

2010

Document Type

Thesis

Degree Name

Bachelors

Department

Humanities

First Advisor

Edidin, Aron

Keywords

Media, Economics, Demand, Aesthetics

Area of Concentration

Philosophy

Abstract

Thesis addresses concerns of early economists about the nature of demand for artistic products by looking at modern day creative works. In attempt to isolate the aesthetic value from other uses, the project focuses on mass produced artistic products. The industry is analyzed from three hypotheses of how consumers value art: conversational value, emotional value, and collection value. The data showed emotional value was best to describe how consumers used artworks. There was evidence against consumers using art for its conversational value and the evidence for collection value was inconclusive. A fourth value was also brought forward by the data and shown to be important to consumers: using art for personal identity formation. The thesis briefly explores philosophical implications of the technology�s effect of aesthetics.

Rights

This bibliographic record is available under the Creative Commons CC0 public domain dedication. The New College of Florida, as creator of this bibliographic record, has waived all rights to it worldwide under copyright law, including all related and neighboring rights, to the extent allowed by law.

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