Building the Business: From Startup to Management, Product Development to Mass Distribution, A Look into the Creation and Development of Vaerda Technologies, LLC

Date of Award

2009

Document Type

Thesis

Degree Name

Bachelors

Department

Social Sciences

First Advisor

Strobel, Frederick

Keywords

Business, Entrepreneur, Vaerda Technologies

Area of Concentration

General Studies

Abstract

With the publication of Etiquette of the Banker in 1775, money, business, and the art of building your own enterprise has become the subject of countless books, classes, lectures, movies, television shows, and websites. Each medium strives to teach the interested learner through examples and past successes. For the future entrepreneur this is an excellent starting point. However, adding to this boundless body of work was not the intention of this author or this thesis. Instead, rather than attempt to learn the entrepreneurial spirit by emphasizing corporate research and case studies, Building the Business endeavors to take a more hands-on approach to corporate development, i.e. to learn by doing. I have spent years reading, researching, and experiencing business. This thesis is the result of the surfeit of corporate knowledge and advice I have gathered. My Building the Business thesis has evolved into the development of my very own organization, a limited liability company called Vaerda Technologies, LLC. Of course, along with the establishment of a business comes the need for ideas, research, a business plan, website, potential client lists, partners, employees, registered trademarks, business cards, contacts, profit and loss statements, brochures, proposals, and of course, a product. This thesis offers my answer to each of these important aspects of the viable business in addition to the many other necessary pieces of the modern business organization. Development of Vaerda has been years in the making while hundreds and hundreds of hours of difficult work will finally come to fruition in the very near future. This thesis demonstrates my educational focus for the past three years while also providing a stable bridge between my life as a student and my life as an entrepreneur.

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