Shopping for Ornaments at the "Ornament of All Galilee": Zippori National Park in Israel and the Global Phenomenon of Heritage Tourism

Lisa Avron

Date of Award

2009

Document Type

Thesis

Degree Name

Bachelors

Department

Social Sciences

First Advisor

Baram, Uzi

Keywords

Tourism, Heritage, Zippori National Park

Area of Concentration

Anthropology

Abstract

Zippori National Park, located in Israel's lower Galilee, is transitioning into a commercialized representation of its history to cater to the interests of heritage tourists. This marketable presentation rests on the foundation of diminished nationalist endeavors and identity politics. Zippori National Park's presentation is now shifting its focus towards its Roman and Byzantine eras and these eras' impressive features, excavated during the 1980s, in order to become a major tourist attraction within Israel. The process of commercialization has lead to the creation of a simplified presentation, which includes an entertaining theme, that of "The Ornament of All Galilee." This thesis focuses on the site's recently standardized gift shop which accommodates tourism interests in offering the comforting act of shopping and souvenirs that allow visitors to create images of Zippori's history. The dynamics at Zippori are exemplary of the larger processes of globalization intersecting with heritage tourism.

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