Buying the Image A Visual Analysis of Advertising

Date of Award

2008

Document Type

Thesis

Degree Name

Bachelors

Department

Humanities

First Advisor

Anderson, Kim

Keywords

Pop Art, Advertising, Consumerism

Area of Concentration

Art

Abstract

This thesis, consisting of artwork and a written analysis, serves to explore and evaluate ideas related to the role that advertising plays in distancing consumers from the reality of a product. The series of paintings, screen-prints, and collages represent an effort to subvert the visual language of advertising in order to reveal its attempts at cultural homogenization through the restriction of information. The intent of this project is to inspire active, thoughtful engagement by appropriating and altering imagery and presentation styles found in advertising that has become entrenched in the average American�s cultural psyche. The work in this project centers on advertisements for luxury goods, in order to highlight the unimportance of product use-value in selling a product. Artists such as Hannah H�ch, Roy Lichtenstein, and Arturo Herrera bring context to my work. The media-based social theories of W.F. Haug are also examined in order to further develop a critical analysis of advertising.

Rights

This bibliographic record is available under the Creative Commons CC0 public domain dedication. The New College of Florida, as creator of this bibliographic record, has waived all rights to it worldwide under copyright law, including all related and neighboring rights, to the extent allowed by law.

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