Relationships between Fashion Conformity, Self-Esteem, and Body Image of Adolescents and Adults

Date of Award

2008

Document Type

Thesis

Degree Name

Bachelors

Department

Social Sciences

First Advisor

Callahan, Charlene

Keywords

Fashion, Conformity, Self-Esteem, Clothing, Body Image, Consumers

Area of Concentration

Psychology

Abstract

This study explores the relationships between likelihood of fashion conformity, body image, and selfesteem. A negative correlation was found between fashion conformity and self-esteem, which is congruent with past research. There also was a negative correlation between fashion conformity and self-esteem for females when correlations for males and females were performed separately, supporting the assertion that women may assign more importance to fashion conformity in order to enhance their self-esteem. A negative correlation between self-esteem and body image also was found, however this relationship is not congruent with past research. A significant difference between genders was found for body image scores. No other significant results were found. Finally, possible methodological problems and directions for future research are discussed.

Rights

This bibliographic record is available under the Creative Commons CC0 public domain dedication. The New College of Florida, as creator of this bibliographic record, has waived all rights to it worldwide under copyright law, including all related and neighboring rights, to the extent allowed by law.

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