Peru, Peasants and Machu Picchu A Magical Mystery Tour Images and Tourism in Peru

Sarah Cassidy

Date of Award

2007

Document Type

Thesis

Degree Name

Bachelors

Department

Social Sciences

First Advisor

Brain, David

Keywords

Peru, Indigenous Peoples, Tourism, Ethnic Division of Labor, Market Images, Content Analysis

Area of Concentration

Sociology

Abstract

This thesis explores the nature of the tourism industry in Peru. Tourism affects class divisions in host societies, cultural patterns, and the physical environment. Interactions between tourists and host communities can create behavior that reflects colonial and exploitative relationships between economically developed Western nations and developing countries. Travelers play a dominant role in a tourism-dependent economy, but do not realize the depth of their influence upon their destinations, individually or as a group. A partial explanation for tourists' misunderstanding of the impact of tourism points to the images in advertising which attract tourists to their destination. The literature poses that the study of the images found in tourism advertising and services can provide a useful starting point to assess the nature of the relationships between tourists, hosts, and the varying class structures with a host society. This thesis analyzes tourism advertisement websites that beckon the tourist to Peru: "The Land of the Incas," and attempts to understand the sources of these representations through global systems of image production as well as the role of Peruvian heritage development within the industry.

Rights

This bibliographic record is available under the Creative Commons CC0 public domain dedication. The New College of Florida, as creator of this bibliographic record, has waived all rights to it worldwide under copyright law, including all related and neighboring rights, to the extent allowed by law.

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