Where's the Beef? Presidential Campaigns in the Television Age

Date of Award

2003

Document Type

Thesis

Degree Name

Bachelors

Department

Social Sciences

First Advisor

Fitzgerald, Keith

Keywords

Presidency, Presidential Campaigns, News Media, Television

Area of Concentration

Political Science

Abstract

Since the McGovern-Fraser Commission's campaign reforms of the early 1970s, the news media's role as the conduit between presidential candidates and voters has become increasingly intensified. The news media's emphasis on sound bites and images has come to dominate the coverage of presidential campaigns, causing the candidates themselves to alter their strategies to be better able to win elections. This thesis examines the dynamics of presidential campaign politics in a teledemocracy.

Rights

This bibliographic record is available under the Creative Commons CC0 public domain dedication. The New College of Florida, as creator of this bibliographic record, has waived all rights to it worldwide under copyright law, including all related and neighboring rights, to the extent allowed by law.

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