Do These Glasses Make Me Look Smarter, or Just Nerdy?' The Efficacy of an Expert vs Non-Expert Source in Persuasion

Author

Eric Kolb

Date of Award

2000

Document Type

Thesis

Degree Name

Bachelors

Department

Social Sciences

First Advisor

Callahan, Charlene

Keywords

Persuasion, Glasses, Elaboration Likelihood Model

Area of Concentration

Psychology

Recommended Citation

Kolb, Eric, "Do These Glasses Make Me Look Smarter, or Just Nerdy?' The Efficacy of an Expert vs Non-Expert Source in Persuasion" (2000). Theses & ETDs. 2845.
https://digitalcommons.ncf.edu/theses_etds/2845

Rights

This bibliographic record is available under the Creative Commons CC0 public domain dedication. The New College of Florida, as creator of this bibliographic record, has waived all rights to it worldwide under copyright law, including all related and neighboring rights, to the extent allowed by law.