Do These Glasses Make Me Look Smarter, or Just Nerdy?' The Efficacy of an Expert vs Non-Expert Source in Persuasion

Author

Eric Kolb

Date of Award

2000

Document Type

Thesis

Degree Name

Bachelors

Department

Social Sciences

First Advisor

Callahan, Charlene

Keywords

Persuasion, Glasses, Elaboration Likelihood Model

Area of Concentration

Psychology

Recommended Citation

Kolb, Eric, "Do These Glasses Make Me Look Smarter, or Just Nerdy?' The Efficacy of an Expert vs Non-Expert Source in Persuasion" (2000). Theses & ETDs. 2845.
https://digitalcommons.ncf.edu/theses_etds/2845