Advertising An Economic Study of Theory and Practice

Author

Shawn Ann Richardson

Date of Award

1992

Document Type

Thesis

Degree Name

Bachelors

Department

Social Sciences

First Advisor

Elliott, Catherine

Keywords

Advertising, Bandwagon Effect

Area of Concentration

Economics

Recommended Citation

Richardson, Shawn Ann, "Advertising An Economic Study of Theory and Practice" (1992). Theses & ETDs. 1938.
https://digitalcommons.ncf.edu/theses_etds/1938