Understanding Advertising Perspectives from Information Theory vs Perspectives from Persuasion Theory
Date of Award
1997
Document Type
Thesis
Degree Name
Bachelors
Department
Social Sciences
First Advisor
Elliott, Catherine
Keywords
Advertising, Information Theory, Persuasion Theory
Area of Concentration
Economics
Recommended Citation
Milroy, Jennifer, "Understanding Advertising Perspectives from Information Theory vs Perspectives from Persuasion Theory" (1997). Theses & ETDs. 2468.
https://digitalcommons.ncf.edu/theses_etds/2468
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